In the 1910s, women were becoming more active in their lifestyle, and their clothing reflected it. An increasing number of women were working outside the home in positions like mill workers or office clerks, joining women’s clubs, participating in sports, and campaigning for various reform movements. These changes, along with the popularity of the automobile, prompted the form-changing silhouettes and restrictive styles of previous decades to fall out of fashion, while more comfortable and practical clothing replaced them. In general, a more natural silhouette, looser waistlines, and shorter hems became popular throughout the decade as women became more and more active in society. Along with the changing trends, the source of clothing shifted. With women spending less time in the home, it became easier to purchase mass-produced clothing from department stores or mail-order catalogs rather than sew it themselves. By the end of the 1910s, ready-made garments were affordable and offered women a variety of fashionable styles.
Machine-made clothing became increasingly more common throughout the first two decades of the 20th century. This demand resulted in the rise of department stores and mail order catalogs, which delivered finished garments right to the hands of consumers. Take a look at these pages from popular mail order…
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Photograph of high school tennis club from Galena, Kansas, comprised of both young men and women.SubjectWomen in SportsSourcekansasmemory.org, Kansas State Historical Society, Copy and Reuse Restrictions Apply
Photograph of suffragettes in front of the Capitol. Another trend in suffragette fashion was the lingerie dress, which was popular daywear throughout the 1910s, as well as the previous decades. Lingerie dresses were characterized by a typically white lightweight fabric with laces, ribbons, and ruffles…
Photograph of Kansas suffragettes continuing to support the national women's suffrage movement in 1916 after Kansas passed the state's Equal Suffrage amendment in 1912. A popular choice of dress for marching suffragettes was military-style suits with blouses, which became popular after the start of the…
Photograph of female workers at the Smith Automobile Company in Topeka, Kansas.SubjectWomen in the WorkplaceSourcekansasmemory.org, Kansas State Historical Society, Copy and Reuse Restrictions Apply
Photograph of the girls' basketball team in 1912 from Bushton, Kansas.SubjectWomen in SportsSourcekansasmemory.org, Kansas State Historical Society, Copy and Reuse Restrictions Apply
With the release of the Ford Model T in 1908, more Americans than ever had access to cars, and driving became both a sport and leisurely activity enjoyed by many. However, it could easily lead to soiled clothes and ruined hair. So, women started wearing special coats called dusters and other protective…
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